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A Common - Yet Easily Avoidable - Marketing Mistake December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers. Meaning and Marketing - The Eye of the Storm It's 1954. Yes, Mrs. Marketing on a Budget A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. 5 Ways to Give Your Web Site a Big-Company Look and Feel We all DO judge a book by its cover, and the same saying goes for Web sites. I've seen many entrepreneurs offer great information on their Web pages, but compromise their image dramatically with a few amateur mistakes that can be VERY unforgiving. Tracking Your Way to the Top! I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination. Are Your Marketing Efforts Working...Or Could They Use A Little Help? Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Small Business Marketing; Abstract Philosophical Discussion Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. Networking the Media The media is a business's absolute best friend. It is THE source of information distribution to the masses. Small Business Marketing Tip - Focus on a Niche or Target Market I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. A Good Marketer: What's the Measurement? As a business owner, you know how valuable being good at marketing is. Yet, I have found working with business owners for the past 20 plus years that 99. Promotions for Mobile Detailers Mobile businesses are quite unique in the way they must promote to stay in the customers mind; it takes creativity, savvy planning and a lot of listening to your customers. After years running a franchise system in 23 states with mobile detailing units everywhere. Produce More Sales from your Email Promotions - Part 2 Do sales come from your ezine regularly? How many well-written articles do you submit per week to Online ezines? How often do you send thank you's and follow up messages to your different email groups? If you answered not many, then you need to re-evaluate. The answer to online success is the same as traditional success--promotion, promotion, promotion. Independent Professionals: What Stands Between You and Your Artist Statement? What Stands Between You and Writing an Artist Statement or Professional Statement?Is it a dry creek bed, or the Grand Canyon? A closed door, or the Chase Manhattan Bank vault? Or maybe, it's the whisper of many doubts: Artist statements are so predictably icky. What can you say about your work that someone else can't simply see? What's the point of words for a visual experience? How am I going to be authentic, but not arrogant? Sincere, but not sentimental?And yet, you know that pros consider artist statements an essential part of a good portfolio (or About Me pages essential to a web site). Viral Marketing with a Powerful Twist What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . Why Cutting Prices Is Like Cutting Your Own Throat Why cutting your prices is like cutting your own throat. It's the oldest sales tactic in the world? And one of the worst? Price cutting. How to Size an Emerging Market In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. Data Map Charting for Mobile Businesses As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. The Advantages of Full Color Brochure Printing A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application. 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