| |
| |
|
Book Marketing Information |
|
|
|
Top Ten Ways to Promote Your Books Through Flyers
A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book looks like. Color is great, but not always necessary. Make sure your colored book cover copies well in black and white. If you do use color, make your book cover background white with colored lettering, so you don't go through a $35 ink cartridge too fast. 2. Hook your prospective buyers with the headline in the top line of your flyer just as you do for your back cover. Here's a few gems: Why Not Publish Yourself? Read About SEX as it Really Is! Imagine Thousands of Readers Buying your Book Next Month! Quadruple your Income in Four Months! Give your audience a reason to buy--Show those benefits. 3. Include some juicy excerpts from your book. Prospective buyers want to see a sample of your writing, especially if it's fiction. Use an analogy or short story to illustrate your book's main point if non-fiction. 4. Include your picture with a brief biography near it. People want to see what the author looks like. Place it on the right side of the flyer if possible. 5. Add praise from others. Testimonials are the most significant way to market your book. The praise doesn't have to be from famous people. Use a man/woman on the street opinion. One client/author added a testimonial from a convict! 6. Put ordering information on a coupon at the flyer's bottom. Include your book's ISBN number, Web site URL, your email, toll-free number and discount information. 7. Make it easy for your reader to buy. Offer easy ways to buy: credit cards, checks or money orders. Include your toll-free 800 number. Many prefer a coupon they can fill out and mail or fax. 8. Give your prospective buyers all the ways to stay in touch with you. Some people will not buy online or use a credit card. While most small business people are ready for these, it's a good idea to include your street address, e-mail, Web Site, local phone and fax number, and 800 number. 9. Carry at least 25 flyers with you in a folder at all times. Keep them in your car, so that when you pass a place that will post them for you, they are handy. Give one to every person you meet. Remember the "law of seven." After seven exposures, you have a buyer! Flyers are better than a business card because they have more detailed information on them to help the potential buyer make a decision. 10. Use the backside of the flyer. You really waste this space if you don't put it to use. Multiply buying results with more testimonials on the back. Include a longer excerpt from your book there. Your flyer is a detailed extension of you and your book, and one of the least expensive ways to market your book through print. Print hundreds, even thousands, so your book buying public can easily purchase your book. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
Google News |
|
|
|
RELATED ARTICLES
Is There a Book Hiding Inside You? Have you always wanted to write?Are there ideas churning in your mind waiting for just the right time to get them down on paper? Do you have a unique perspective on a subject or problem facing many people? Do you read a book or article and think, "I could write better than that?" Have you ever said "someday, when I have time, I am going to write a book?"Perhaps now is the moment for you to put your excuses in the garbage and your fingers on the keys. You will never 'find' time; you simply have to 'make' time to write. 10 Reasons Why People Attend Book Signings This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. Creating a Book Poster Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster. Top Ten Basics on Internet Article Writing to Promote your Book Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach. Buzz-Based Book Marketing Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Book Signing for Experts Think of your book on the bookstore shelf trying to attract the attention of potential new owners. Crammed together with hundreds of other books, only the spine visible to the roving eyes of readers, your book needs a little help from its creator. Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1 Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. The Lecture Experience: Part I During the past year or so, I have done nearly a hundred talks about my book, "LADIES: A Conjecture of Personalities." It's about the First Ladies - the OLD First Ladies, Martha through Mamie. Top 5 Book Selling Tips TIP # 1Online reviews are paramount in importance when it comes to drawing attention to your book. And the best part is, you're in control of your own destiny!If you haven't yet submitted your own review on sites like Amazon and Barnes & Noble, what are you waiting for? This should be one of the first steps for every published author. Whats Killing Your Publishing Career? With the large increase of books being published by self-publishers, and the up-rise of print on demand, there is still a lot of death taking place in the publishing industry. Thus far, 175,000 books have been published in 2005. How to Get More Readers For Your Book Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"But there is a simple way you can get the word out about your book. Sell Your Book At Book Fairs, Festivals & Trade Shows Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. Publishing Your Book-What Way is Best For You? - Part 2 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Top Ten Ways to Promote Your Books Through Flyers A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2 Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. Dont Sell your Book, Share It Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Authors Should Be Optimistic A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one hand. Best Sellers Aren't Written - They're Made - It's All About Promotion Writing a book is becoming more and more of a trend these days. In fact, an estimated 5,000 mystery books were published last year in the United States alone, and that number is expected to grow. How to Grab the No.2 Spot on Amazon for Advance Book Sales When my first book was published way back ten years ago, I thought that was it.I reckoned I'd never write another one.
|
| home | site map |
| © 2006 |
