Advertising Information

Advertising Information

Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing.

Why Most Advertisements Stink!


Question:What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack it with a stick.

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place.

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies enthusiasts, MLMers and all paying ISP subscribers or it is the biggest scam yet, bar none.

What's the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising - Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass out flyers to exiting patrons? If you stop to think of the cold calling technique of door-to door advertising, you would discover how sometimes humiliating it is to have a disinterested and irritated individual slam the door in your face, yell insulting things toward you, or be escorted off of their property. To combat this instantaneous humiliation, the idea of door-hanging advertisements gives the sales person a means of getting the word out to more people faster than before but more importantly, it saves the person the anguish of the advertised becoming irate over the interruption.

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn't Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent of smaller agencies?Lets take a quick look at why this is happening and how this is good for the consumers and the advertisers.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live.

How Well Do Postcards Work?


The humble little postcard has been getting a lot of attention in the marketing world. Along with this heightened interest comes some very good questions,such as.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer's mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I'm not talking about a magic trick or lay down a lesson of motivation. It's about understanding the different reactions made by the human mind in various situations.

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


"There's nothing new under the sun" is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong. However, moving too quickly to prototype stage and first disclosure can turn out to be costly for the inventor who doesn't take the time to find out if his or her invention is already patented.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.1.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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MORE RESOURCES:


This is London

New advertising blow for publisher Mecom
This is Money
Newspaper publisher Mecom warned that a recent pick-up in its advertising revenues ran out of steam last month. The group, which owns 30 titles across ...
Advertising slump hits MecomShareCast
Mecom sets out three-year digital targets as profits fall 28%The Guardian
Mecom unveils online plan as profits plungeTimes Online
CITY A.M. -Media Week -Reuters
all 25 news articles »


Marketing Week

New advertising rules will relax rules on condom adverts
The Guardian
Advertising regulators have unveiled new rules that include fewer restrictions on condom ads on TV, but have delayed a decision on proposals that could ...
New advertising codes to be introduced this yearashdowngroup.com
Charities should be wary of using comparative advertisingMarketing Week
Advertising Industry taking steps to combat “greenwash”Better Generation (blog)
Third Sector -Scotsman -Business Green
all 29 news articles »


Marketing Week

ITV puts hope in chance of advertising regulation review
This is London
ITV today gave a cautious welcome to reports that MPs could soon relax or even abolish Contract Rights Renewal, the tough regulations on advertising prices ...
ITV eyes May surge in ad revenueDigital Spy
STOCKS NEWS EUROPE-ITV rises on ad regulation hopesReuters UK
CRR review could free ITVTechwatch
Marketing -The Guardian -New Media Age (subscription)
all 23 news articles »


Telegraph.co.uk

ITV: the beginning of the future
Telegraph.co.uk
The broadcaster revealed better-than-expected advertising revenue, that its cost-cutting programme had overshot its target and the pensions deficit had been ...



Telegraph.co.uk

China without Google: 'a lose-lose scenario'
North County Times
But on top of a local search site that Google says it may close, services that might be affected range from advertising support for Chinese companies to ...
Google may keep Chinese web services aliveTimes Online
Google's Possible China Quit Rattling Advertising PartnersTrading Markets (press release)
Google set to zero in on China decision next weekShanghai Daily
Wall Street Journal (blog) -Utalkmarketing -Global Times
all 565 news articles »


Benrik Pitch: BBC advertising
The Guardian
If the BBC is so short of cash, why not allow it to run its own kind of ads?



Telegraph.co.uk

Yahoo! and We7 sign advertising deal and mull content partnership
Telegraph.co.uk
Yahoo! has signed an advertising deal with British music streaming service We7, which may lead to future product integration between the two parties. ...
we7 signs display advertising deal with YahooMusic Ally (blog)
Yahoo! wins brief to sell display ads for We7 music streaming siteMedia Week

all 7 news articles »


Profits rise sharply at Telegraph group
Telegraph.co.uk
Profits at Telegraph Media Group rose sharply to £53.1m in the year ended January 3, 2010, despite falling advertising revenues across the media sector. ...
Telegraph Media Group enjoys increased profitsPFJ Media Recruitment Agency (blog)
Telegraph profits climb 29% to £53m in 2009Press Gazette

all 7 news articles »


The Guardian (blog)

Ghostsigns archive: Documenting painted advertising signs in the UK
The Guardian (blog)
A new online archive records painted advertising across the country. Find out where your local signs are Painted signs were once common but have been ...


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